Rapidus Media Group

How to write a blog for your business

Wed, 22 Sep 2010 12:58:00 +0000

I am often approached by friends who have just hung their own shingle be it virtual or brick and mortar about getting their social media marketing program started. The social media marketing industry is driven by trend so it tends to change at the click of a mouse. As a rule, I recommend starting with the blog first. A blog is the navigator as to what you should share and social media marketing is how you should share that information. Here are a couple of things to remember when writing your own business blog.

-Make sure that your blog is interesting and grabs your reader in the beginning. The average person only spends 96 seconds reading a blog. Try to steer away from mission statements and internal company practices.

-Use pictures or videos in your blog content to help engage your reader. Websites such as photobucket.com offer a free subscription and access to royalty-free content.

-Don’t over think your writing. Have a topic in mind before your write. Set a timer for one hour and devote your time entirely on writing that blog. If you find yourself stumped about a topic involve your employees and bounce some ideas off them. After all, they are the ones closest to your customers.

-Announcements about awards or new products are a great way to showcase your company’s success, but be sure that there is value for the reader in your post. Just like in sales, most readers want to know what’s in it for them.

-Consider hiring a social media marketing company to help get you started. Most offer a trial period and short-term contracts.

Social media marketing for your business

Mon, 02 Aug 2010 23:11:00 +0000

Ready to get your Facebook and Twitter accounts up and running?

Wonder what a tweet is and how to share your links on twitter? Ready to get your facebook business page up and running without spending your day trying to figure out how to find fans? What's a meta tag and what and how often should I blog? Rapidus Media wants to help your business get the attention that it deserves. Our consulting services will allow your business to ride the wave of social media marketing. We will set up your Facebook fan page and Twitter account and show you how to gain fans and followers in a short period of time.

Navigating the social media world can be time-consuming and downright frustrating experience for business owners. Add that to the stress of trying to run day-to-day operations and you can soon find yourself swimming in a sea of aggravation.

Our services will help you increase your web traffic and increase your page ranking for your online businesses and your web sites. We can:

-Put together a media marketing plan designed for your business.

-Create backlinks to your websites through social networking sites

-Create and maintain “sub-blogs”

For more information visit us at www.rapidusmedia.com

Tips on how and when to write a press release

Thu, 01 Jul 2010 18:09:00 +0000

How do you get the word out about upcoming mergers, new company products or business name changes? One great way to share your exciting news is with a press release. What is a press release? Basically, it's a written communication of news directly related to an individual, business or entity. Today, most are emailed but are also mailed or faxed to members of the media. Organizaitons such as PR NewsChannel, Business Wire or PR Newswire are utilized to distribute these materials.

Earlier this week, Rapidus Media Client, SBC Fulfillment called on us to write a compelling press release related to breaking business news. After 14 years under one name, they decided to enter a joint venture with a west coast based company that provided the same services. In order to get the word out, and get it out fast, Rapidus Media needed to reach out to both business owners to obtain details related to the partnership. Quotes, business backgrounds, and stats about both businesses were key points that needed to be included. For this client, the one bit of news that stood out the most was the potential creation of 200+ jobs over the next 2-3 years for Georgia.

Should you decide to go at it on your own here are some tips on writing your own press release.

1. Is it newsworthy? This is not the time to get try to sell your product line. How does your announcement effect the rest of the world? Does it open up new jobs? Will it change the industry?

2. Use a good headline. Your headline to the story should be strong and explain in one sentence what you are trying to convey.

3. Speak Media. In most cases (and I can personally speak to this), your press release will be used as the launching point for any stories picked up by writers and members of the media.

4. Just the facts. You may remember watching the popular Dragnet series where the line, "Just the facts, ma'am," was uttered. Try to adapt this same strategy to your press release. Speculation or guesses have no place in a press release. Most importantly, be concise.

If this seems all to overwhelming than hiring a firm our writing service may be the best bet for you. Most offer competitive rates and can take the stress and time-consuming process out of the factor.

Rapidus Media to compete in national contest

Wed, 09 Jun 2010 13:45:00 +0000

StartupNation-a website dedicated to supporting those seeking help and in launching a new business,announces their annual contest, Leading Moms in Business 2010. Each year Start-Up Nation celebrates 200 of the most influential mom-owned businesses in the U.S. This year, professional writing and video services company, Rapidus Media Group, will be competing for the shared title.

Here is Rapidus Media's Contestant Case to be considered a winner:

"I launched my business earlier this year as a way to continue to spend time at home with my two children without having to sacrifice my career to accomplish this. I have been very fortunate to have other moms involved in my life that have been successful in starting their own ventures and have not only inspired me but encouraged me to do the same. It's my hope that I am able to pass along this same support and drive to other women who are contemplating taking the entrepreneurial leap." - Rapidus Media Group founder, Angela Cavallari Walker

Please take the time to vote for us. No sign-up is required and it takes just a few seconds. Thank you for your support.

VOTE here

Latest online marketing trend: Speed Blogging

Mon, 07 Jun 2010 13:06:00 +0000

The latest trend to hit the SEO marketing world is, Speed Blogging. Essentially what you are doing is creating short blogs every day. Why is this an effective method for achieving a better search ranking? Search engines such as Google and Yahoo crawl the web for new content. The more content you provide on a more frequent basis, the better your search rankings. If done properly, Speed Blogging can help chart the course for your potential customers to find your business. This can be a time-consuming process for the more novice blogger or business owner, so you will want to streamline the process as much as you can. Here are some tips to help you get started.

1. Try to keep posts short and informative. If possible, you will want to spend less than 20 minutes each day doing this.

2. Be sure to remember to link back to your site. Bonus points for including keywords relevant to your services.

3. Jot down ideas whenever possible. Get creative and reach out to your staff or team for ideas during weekly meetings.

4. If this seems like a huge time suck then hiring a professional writng service may be the best option for you.

Rapidus Media welcomes new "green" client

Thu, 27 May 2010 13:23:00 +0000

Ever wonder what happens to all that nasty grease from restaurants? Did you know that your diesel powered vehicle can run on this waste? Rapidus Media's newest client, WVO Designs is an online store where individuals and businesses can purchase centrifuges that allow you to convert those greasy foods into fuel. WVO owner and engineer, Leon Griffin wanted to fill the alternative fuel gap for individuals and industies that currently have limited options for cleaner and more efficient energy. Prior to starting his own company, Griffin, a graduate of the University of Victoria, designed a diverse line of off road and industrial type vehicles. "I have always been comfortable with diesel engines and the trucking industry," says Griffin. The e-commerce business that started as just a hobby, now carries a full product line of centrifuges, fuel pumps, heaters and valves.

As a small business owner, WVO Designs reached out to Rapidus Media to create web content and write and update their blog on a regular basis. As an engineer and entreprenuer, Griffin knew that his time would be better spent focusing on his growing his business rather than dealing with the upkeep of his blog. "Most of our clients find that they can easily start a blog, but have trouble with contributing on a frequent basis," says Rapidus Media Group owner, Angela Cavallari Walker. Writing and updating your blog on an frequent basis is the key to driving more traffic to your website. Most business owners don't realize that search engines such as Google and Yahoo actually crawl the web in search of new content. "We want to help businesses succeed by providing professional writing services at a reasonable cost."

To learn more about Rapidus Media Group or for a quote on writing services click here

Top 3 reasons to use a website writing service

Tue, 16 Mar 2010 12:38:00 +0000

There are many ways for businesses to reach their clients and potential customers. One very simple and effective approach to reaching your customers is through marketing campaigns such as newsletters, blogs, business articles, web content and client testimonials. A web writing service company enables business owners to still focus on their bottom line while positioning their business as an industry expert. Here are the top three reasons that your business will benefit from using a web writing services.

1. Increases your web presence: Did you know that only 25% of internet users find a website through the homepage? A Professional Atlanta writing services company is able to use the correct meta-tags, submission and titles to each page of written content. By properly doing this, your content is able to be indexed by search engines. This is what allows people to find you on the web.

2. Positions your company as an expert: The new approach to marketing involves reliable content created through your site. The better your content, the better chance you have of other sites linking to your content. This also enables your site to increase it’s traffic and gives you better search rankings. A good writing service will provide a polished article and also puts your company in a position to act as your own PR representative at zero cost.

3. Time is money: The process of creating and distributing company content such as newsletters, or business articles can be extremely time-consuming and shouldn’t be left up to say, “Judy the receptionist.” This type of created content is meant to be ongoing and provide an added value and opportunity to reach out to your current and potential customers. Additionally, you will want to outsource this to an Atlanta writing services company to ensure that your newsletter or article is professionally written, shared and distributed regularly.

Rapidus Media client focuses on technology

Fri, 12 Mar 2010 12:44:00 +0000

Atlanta-based outsourcing fulfillment company and Rapidus Media client, SBC Fulfillment recently announced that it would roll out yet another user-friendly feature.The Georgia order fulfillment company helps business throughout the United States and globally.

The new connector would allow customers that utilize the popular software, Quickbooks to link to SBC's outsourced fulfillment services. The decision to add this technology follows two other connectors that launched last year. Currently in a testing phase, the new technology will be available to SBC's clients sometime this month.

The Georgia order fulfillment company first launched their Magento-Connector in response to an ecommerce client that wanted to easily tie-into SBC's outsourced fulfillment services. These connector plugins enable clients to synchronize orders, inventory, shipment, and tracking information in SBC's warehouse management application.

SBC's warehouse management system, SmartTurn provides ordering, shipping,billing, kitting and reporting abilities to help streamline companies workflow and reduce their fulfillment times. When used as a standalone solution SBC's WMS systems are perfect for any size company with established warehousing and fulfillment operations.

How to promote your business on Facebook

Thu, 25 Feb 2010 13:53:00 +0000

By this point in your life or career you have likely either joined or been prompted to join Facebook. While you may have shrugged off the social networking giant as simply a time suck, you may want to give it a second look. Facebook currently has over 100 million users. Additionally, Facebook has created more opportunities than ever for business owners to take full advantage of it's features. Here is a summary of steps that you can take to drive more traffic to your site and business.

Create a Profile

The easiest thing you can do on Facebook is to create your profile. Be sure to completely fill out as much information as you can, as a full profile attacts more interest. More imporantly, you will want to add your business website url where prompted. The next step involves seeking out friends and acquaintances. Facebook allows you to search for friends through personal email accounts such as gmail, yahoo and hotmail.

Once you have created your profile, you will want to create a group and page for your business. If you are diligent in your process, you can have up to 600 members in just one month!

Facebook Pages

While Facebook groups are important, Facebook pages relate directly to your business. Just like your personal profile, you will want to completely fill out your Facebook page. Be sure to include your keyword on your page name so that search engines can index your information.

Incentives to join your page such as discounts and coupons are a great way to attract people to join your page. Each time someone becomes a fan of your page, it will show up under their profile where their friends will see your business. Facebook pages are also a great place to post your blogs, newsletters, articles and company related videos. If you haven't already, you may want to seek out a service that specializes in writing and video services for small businesses.

Facebook Ads

Once you have successfully created your fan page, Facebook will prompt you to expand your exposure through ads. Facebook Ads enables you to target users by gender, region, age and interests.

See you on Facebook!